Inside of a globe where tech CEOs normally keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that few dare to tread. Since the co-founder and CEO of Scentbird, one of the major fragrance membership products and services in North America, Mariya has tested herself being a forward-imagining enterprise leader. But past her achievement in the corporate earth, she has also emerged as a spiritual guide and intuitive Trainer, a metamorphosis she shares overtly by means of her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova Among the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s business enterprise career took flight in 2014 when she co-Launched Scentbird, a firm designed to make designer fragrances a lot more available by way of a month-to-month subscription product. Modeled after Netflix, but for perfume fans, Scentbird speedily grew to become a go-to platform for fragrance discovery. Under her Management, the corporation grew to serve more than 700,000 subscribers, supplying entry to greater than 800 fragrances from main international brand names.
With a strong Basis in brand name method, provide chain logistics, and marketing, Mariya successfully captivated enterprise cash, participated while in the Y Combinator accelerator, and served Scentbird scale into a $100M+ earnings firm. She afterwards expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, an auto fragrance business.
But when her track record from the startup globe was soaring, Mariya was quietly undergoing a spiritual transformation that could before long spill into the general public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya knowledgeable what she called a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, Power operate, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced creating information to help others investigate their particular consciousness, ultimately launching her YouTube channel “This really is Mariya.”
The channel, which now has more than 100,000 subscribers, features a variety of content—guided meditations, soul therapeutic approaches, chakra operate, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invites her viewers to attach with on their own, the divine, as well as the unseen energies that condition our day by day lives.
Her followers frequently explain her articles as transformative, and she has cultivated a deeply loyal spiritual viewers by way of regular engagement and authenticity.
Controversy in the Crossroads of Identification
Whilst quite a few have embraced Mariya’s dual identification, Other people have elevated eyebrows—particularly as her metaphysical beliefs have grown to be additional publicly visible. In 2024, a characteristic because of the Business of Fashion spotlighted the tension in between her roles like a tech CEO and also a spiritual Trainer.
Many of Mariya’s statements—including reviews on option healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from buyers, influencers, and also former collaborators. Several magnificence influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social networking discussion boards debated the appropriateness of her beliefs in relation to her Management placement inside a mainstream model.
In reaction, Mariya clarified that her spiritual teachings are personalized and provided underneath her initial title only, intentionally divided from her Expert identification. Nonetheless the controversy opened up a broader dialogue about no matter whether general public figures can—or ought to—compartmentalize their beliefs while in the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. mariya nurislamova Though numerous founders strive to maintain an image of neutrality, she has selected to show up as her complete self. This amount of transparency is often both of those magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an marketplace normally targeted solely on scale and system. On the opposite, her outspokenness about spiritual subject areas invitations scrutiny, especially in an era when on the web content can speedily go viral and provoke solid reactions.
Nonetheless, Mariya’s technique speaks to your further cultural shift. As more and more people investigate wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and material worlds—could turn out to be additional typical, not a lot less.
Businesswoman. Mystic. Influencer.
Along with managing her corporations and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, offers non-public channeling classes, sells spiritual instruments, and has even posted a reserve titled seventy two Keys to Manifestation. She’s fundamentally made a parallel company while in the spiritual Area—entirely different from her position at Scentbird, but equally as structured and scalable.
Her spiritual brand name, like her splendor brand, is world, polished, and working experience-driven. It’s apparent that Mariya applies precisely the same degree of aim and creativity to both of those spheres of her existence. Whether or not primary a workforce of builders or channeling divine Electrical power for a guided meditation, she delivers with clarity and conviction.
The Road In advance
Mariya Nurislamova’s journey raises vital questions on identification, leadership, and public daily life. Can a tech CEO also be a mystic? Must organization leaders share their individual beliefs with the general public? What transpires when Individuals beliefs problem traditional norms?
Whatever the answers, Mariya carries on to walk her path unapologetically. She signifies a different generation of business people—ones who aren’t worried to get sophisticated, spiritual, and multidimensional. Her boldness could possibly Value her some partnerships, but In addition, it earns her admiration from those that price truth around conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what it means to generally be complete.
Mariya Nurislamova life on the intersection of logic and instinct, business and spirit, leadership and vulnerability. Her story is often a Daring testament to living authentically, even if that authenticity comes with chance. As she carries on to grow her twin empire—both equally earthly and cosmic—she invitations us all to look at what this means to steer with soul.
Regardless of whether you see her for a visionary or perhaps a provocateur, one thing is certain: Mariya Nurislamova is just not afraid to break the mould.